On my second day in the Designer Showrooms I had the most amazing time. The excitement of going to such space filled with such beautiful creations still hadn’t worn off and so when I went this time after lunch I couldn’t wait to find what I would discover next. The Showrooms were a lot more buzzing and fuller at this time of the day, filled with bloggers, press, fashionistas and even the designers themselves! I went backstage with Maybelline and discovered the Toni & Guy hair salon and even hung out in the VIP Press area! There were edgy presentations going on and a DJ deck had been set up to entertain the sprawling mass of fashionistas who had just come from the latest show in the Brewer Street Show Space and who were now checking out the collections whilst sipping drinks that they had bought at the busting cafe/bar.
One of my favourite things about going to the Designer Showrooms was that I would get to see up close the collections that had just come off the runway. It was super exciting to see Holly Fulton’s Swarovski encrusted colourful designs that had only just been showcased to the world. I was one of the first fashionistas to see them up close because as I walked passed I was told that they had only just been put out. Next door were Jean Pierre Braganza’s designs also fresh off the runway and side by side, these two collections really made an impact. There wasn’t the hype that the catwalks bring but it was actually a much better way to see the clothes because you really got to admire all the incredible detail which could perhaps be missed if you were only seeing them from a distance. One of my other higlights of my second day at the Designer Showrooms was meeting Fyodor & Golan and being able to talk to them about their “Transformer” collection, finding out about their inspirations, trying on their shoes and taking pictures of their incredible use of colour and futuristic materials.
There were so many incredible collections and here are just a few of my particular favourites!
Hope you like them, Abi xxx
Holly Fulton focused her collection on the artist Eileen Agar taking inspiration from the surrealist artist’s work, style and personality. I really loved the bold colours and the feminine, 70’s chic style of the collection, with beautiful flowing skirts and embellished jackets. It was such a treat seeing such beautiful detailing up close, the use of Swarovski crystals was a really chic touch and really made the pieces shine. I particularly liked the lime green jacket embellished with rubber stamped flowers, which not only added a very modern touch but also in my mind was a great continuation of the textile print in the dresses and long sleeve tops.
This collection was very bold and futuristic and was inspired by the coloured cartoon of the 80s, Transformers. I really picked up the futurism and the toy-box art, with their use of very vivid primary colours, geometric shapes and metallic fabrics. I particularly liked the neoprene dresses and jackets that were made up of bows and the plastic transformer abstract embellishments on the sweatshirts. In contrast to the black neoprene styles, there were also an incredible range of patterns and garments made out of different materials. Ruffled flowers stood out on see through PVC rain coat style jackets and multi-coloured geometric patterns flowed through many pieces and I particularly liked the very high futuristic platform shoes that were particularly cool!
Xu Zhi is not only a complete sweat heart but in my mind, also one of the most talented designers of the whole showspace. Featured by Elle Italia on their Instagram feed, Xu Zhi’s ready to wear collection boasted handmade pieces that were both eye catching and incredibly beautiful. Incredibly timeless, I really loved his use of bright colours ranging from blues to warm oranges and the woven, twisted, braided and bonded yarns that created complex layers creating a floating silhouette. The collection was more like a work of art than simply clothing, indeed, Xu Zhi’s collection is romantic and poetic at the same time, with every thread creating a rich tapestry of colour and texture that was truely special to touch and see up close. An incredible collection and probably my favourite from Day 2!
It’s VEGAS BABY! I absolutely loved Vielma London’s SS16 collection because it was very young, fun and very wearable. The epitome of modern retro rock glam, these wouldn’t look out of place in an American pastel motel room. Inspired by the golden age of Vegas in the 1950’s and 60’s, Chilean born Gabriel Vielma really infused the designs with the class and elegance of the country clubs and the buzz and glitz of the Las Vegas strip. These pieces featured dark American blues, soft draped printed silks, fitted blazers that sparkled with gold stars and burnt denim, truly everything that a modern fashionista could ask for!
This collection caught my eye because as I really liked the bright colours that contrasted against the black designs. I really felt Minki Cheng’s focus on sophistication and and loved the unusual textural designs and unique hand finished textiles. The ties and blocked colours really worked well to bring each piece to life and all in all was a very modern and beautiful collection.