The Youjia Jin show end and I quickly made my way through the door. It was only 10.30am but I had to rush because I didn’t want to miss the incredible showcase of Hema Kaul’s SS16 Collection!
Members of the press were invited to view Hema’s latest collection whilst enjoying a variety of pastries and drinks at Soho House. This showcase was very private and intimate and as I made my way down the stairs of Soho House, House Basement, I couldn’t help but feel that this event would be very special. Indeed, when I had descended the narrow staircase, the double room opened up and I entered a fabulous world of haute couture. Models dresses in Hema Kaul’s beautiful dresses mingled amongst the guests and artists sat on plush velvet sofas drawing fashion illustrations of the pieces. Tea, coffee, plates of fruit and pastries were served at the bar by professional waiters dressed in their penguin suits, TV camera crews interviewed Hema Kaul herself and bloggers snapped away on their phones.
My first instinct was to head over to the bar to get some morning coffee but as I moved across the room I was literally stopped in my tracks by the beauty of Hema Kaul’s designs. A tall blonde model with striking make-up had just walked out wearing an incredible dress made from dark purple lace and dusty pink mesh that ran all the neck and gathered at the waist in an origami fan like bow. Wow! She was quickly joined by another model wearing a white and blue panelled dress which also had the same mesh like detail, this time in blue and fanning down the side of her body. Forget the coffee, it was time to take some pictures!
I just couldn’t wait to learn more about the collection and thanks to lovely Fran and the amazing Pop Pr Team who invited me (Thank you, Thank you, Thank you!) I actually got to speak Hema Kaul herself and find out more about her and her beautiful traditional yet feminine, futuristic collection. Hema was incredibly nice and it was a real joy speaking to her and finding out about her inspirations. Her Spring / Summer Collection is strongly inspired by Japanese elements, with structure silhouettes using sheer yet stiff organza and origami techniques. I couldn’t help but admire the mix of traditional and futuristic and the interesting choices of fabrics that she had used.The mesh really gave her pieces a wonderful structure and turned the dresses into a 3D eye catching fashion statement. Hema told me how she often uses lace in her pieces, giving her dresses an ultra-feminine aesthetic and that this combined with her use of pastel colours and muted tones of blues and deep purples really made these soft pieces perfect for a glamorous or sophisticated occasion. It wasn’t hard to see why Hema’s designs were proving to be so popular not only here but also in Asia and especially in the Middle East.
I found out a few more things, namely that Hema would probably be sticking to her pastels and muted colours in the near future, that a westward brand expansion would probably be on the horizon and that her next destination was Dubai, which she was flying to that very night! I leave you now with some of the pictures that I took of this beautiful event that I was lucky enough to attend and this quote from Hema Kaul’s Website
Hema is centering her designs on innovation.Her dresses speak to women who like her are confident to fulfil given responsibilities but never stop seizing opportunities to become better and pursue that which they truly love.
Let me know which dress is your favourite 🙂