Day 2 London Fashion Week – Youjia Jin Catwalk Show

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The Pam Hogg show finished pretty late and so after making my way home and what with  the excitement and wanting to share as many photos and videos with you as possible on my Instagram, Twitter and Snapchat, I ended up going to bed on the first day at 3am! It was therefore with massive willpower but also a great sense of anticipation that I got up early on the second day of London Fashion Week, tiered but super happy because the day was starting really early with an incredible show at 10 am.

I was invited by the amazing Dyelog team when I met them in the Designer Showrooms. The treatment I received from them was amazing. My name was added to the guest list and when I arrived I was whisked off into an incredible front row seat. I even got a designer gift bag which had the cutest teddy bear in it. Thank you Dyelog team, you are the best!

The catwalk was so much more than just a presentation, it was an incredible show and performance, brought to life by actors and performance artists. The lights went down and the ethereal music began. The models glided along the catwalk, the silhouettes were kept at their most direct and minimal a signature look of  Youjia Jin’s and a reflection of her precise tailoring. My gaze was fixed by the beautiful juxtaposition of intricate skirt pleats, ruffled collars and folded cuffs and yet I was transported through time as I watched the clothing inspired by the changing of a woman’s figure. An ode to her mother, I loved how Jin used both younger and older models to really capture the evasiveness of time and the beauty of women.

I really loved how half way through the catwalk show, performance artists came out and danced. Children, young girls with their mothers, a conflict and lots of love, all to the sound of an incredible violinist, the piece was both beautiful and haunting and it really emphasised the importance of slowing down and focusing on particular moments, something that resonated with me. I felt really moved and it made me think of my own mum!

The performance was a big part but I loved the dresses just as much in themselves. The styles ranged from sleek shirt dresses with asymmetrical skirts, evening coats with hidden dresses underneath, to loose fitted silk frocks and relaxed crepe wide pants. The femininity was further enhanced with the use of floral prints and 3D cut out decorative details and the colour palettes ranged from floral and khaki to the trademark gradients of white, grey and black. The quality of the material couldn’t be over looked, it was stunning and so a special mention must go to Minghe the incredible Suzhou based textile company who provided the fabrics!

I hope you like it as much as I did! I have added some videos too so that you can get a sense of the whole atmosphere and the performance. At the end the models, who didn’t know that their mothers were coming, walked out arm in arm with them, which really made everyone smile 🙂 Next Stop a 11am Press Breakfast!

Let me know what you think, Abi xxx

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