I am so pleased to announce to you all that My Girls On Tour was invited by Synergy Boston to attend London Fashion Week! I can’t wait to share with you all the incredible new designers and trends that we got to see, but first, I would like to thank Synergy and in particular Andy for contacting My Girls On Tour and for extending the invite to Chelsea Fashion and Social Networking Group. It was great to see some of you guys there and I hope next year that even more of you can come too! 🙂
So what was it like backstage at one of the world’s most important fashion events? … Well, let me show you 😉
On the opening night of London Fashion Week we had the pleasure to attend the Emerging Trends runway show, a unique event committed to advancing the fashion industry’s exceptional emerging designers and one of Europe’s most anticipated fashion events of the year. The Synergy team had just flown in from New York Fashion Week and the pressure was on for them to deliver an equally impressive show and boy, they really did succeed in doing so! The evening surpassed all of my expectations, from the amazing designs and the beautiful models to the after party attended by London’s top fashionistas, the night was incredible and to be there really felt like a dream come true.
We arrived at the sumptuous Radission Blu Portman Hotel, where the show was taking place. We were directed up to the first floor, passed the large vases filled with beautiful flowers and the intimate groups of fashionistas sipping on pre-show cocktails in the hotel lobby. With our VIP red wrist bands we were given luxurious gift bags containing organic shampoos and hair care products by the events sponsors Unite, U Luxury and Organic Care Systems, so no excuses for a bad hair day!
Passed security, we entered into a room which could only be described as any woman’s perfect world: trays laden which sparkling champagne flutes, make up artists touching up guests make up and hair stylists offering their skills to brighten up your look before you have your picture taken on the red carpet. I had my lipstick and foundation done but chickened out on the extra blusher offered up! A DJ played lounge house and we stalked the waiters and their trays of stuffed prawns round the room. The sense of excitement filled the air and although none of us could wait to see the show, we were having a pretty good time waiting in this pink bubbly paradise.
We were front row and had a great view of the runway. The room filled up and then the lights changed neon blue. The sound systems racked up and the air was filled with an edgy urban vibe.We were at London Fashion Week and I could tell this was going to be amazing!
To the house beat, models emerged and glided passed us. Each designer’s style was so different and the variety in the collections was great. We were so close, we could see every detail and it was amazing. All the garments were so unique and of really high quality- haute couture at its best. The 8 designers were from all over the world, including the USA, Dubai, India, Indonesia and Europe and I can’t wait to tell you all about them soon as their collections were so spectacular and original.
Here is a video of some of our best backstage moments! Hope you enjoy it 🙂